Curriculum Vitae

Chad Thompson

Dynamic marketing professional with extensive experience in the tourism industry, specializing in social media management, content creation, and digital strategy.

Proven track record in driving brand engagement through innovative campaigns and effective storytelling. Skilled in public relations, email marketing, and project management, with a flair for creating compelling content that resonates with diverse audiences.

Passionate about leveraging digital tools to amplify brand presence and foster meaningful connections. Adept in team collaboration, with a keen eye for photography and a creative approach to marketing solutions.

Contact

Email: chad@chadeveryday.com
LinkedIn: ChadinSWVA
Abingdon, Virginia

Skills

Digital Marketing, PR & Communications, Social Media Management, Content Development & Strategy, Project Management

Experience

Marketing & Events Manager

Visit Abingdon Virginia

April 2022 – Present

  • Led dynamic social media campaigns, achieving a significant increase in engagement and audience growth across platforms like Facebook, Instagram, and Twitter.
  • Orchestrated email marketing and content strategies, resulting in enhanced online visibility and a notable rise in click-through rates.
  • Coordinated local events and public relations efforts, effectively boosting community engagement and strengthening Visit Abingdon Virginia’s public image.

Marketing Manager

Friends of Southwest Virginia

April 2020 – April 2022

    • Developed and implemented a comprehensive digital marketing strategy, significantly increasing web traffic and social media engagement across multiple channels.
    • Managed and coordinated major marketing projects, including campaigns and events, contributing to a substantial increase in regional tourism and brand awareness.
    • Led a team in content creation and distribution, including innovative video and photography projects, enhancing the organization’s digital presence and storytelling effectiveness.

Digital Content Creator

Friends of Southwest Virginia

August 2019 – March 2020

    • Crafted engaging and visually compelling digital content, including videos and photographs, which significantly enhanced online user engagement and promoted regional attractions.
    • Collaborated closely with the marketing team to align content creation with overall marketing strategies, ensuring a cohesive and effective digital presence.
    • Analyzed and responded to audience feedback and engagement metrics, continually refining content strategies to maximize reach and impact.

Education

Visual Communications

Westwood College – Denver, CO

May 2015

    • Excelled in a diverse curriculum encompassing graphic design, website development, and digital media production, equipping with practical skills for the marketing industry.
    • Engaged in numerous hands-on projects, sharpening abilities in creative problem-solving, digital communications, and multimedia technologies.
    • Developed a comprehensive portfolio demonstrating a wide range of skills in visual design and storytelling, showcasing versatility and creativity.