There’s something special about helping tell the story of a place you care about—and that’s exactly what I got to do while working in the tourism department in Abingdon, Virginia, to produce a new sizzle reel.
The goal? Highlight Abingdon as a premier, year-round destination—a town full of charm, creativity, and Southern hospitality. Think: laid-back afternoons, friendly faces, and a slower pace that invites you to stay a while.
To bring that story to life, we teamed up with the talented crew at Creative Energy, a video and content agency based in Johnson City, TN. They handled the filming and editing, and I stepped in as a client-side producer, helping shape the vision from the ground up.
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📋 Helped shape the creative direction and vibe of the video
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📍 Assisted with the shot list to make sure we hit Abingdon’s best spots
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🤝 Coordinated with local businesses to get access and tell their stories
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🎯 Worked on marketing materials to support the video’s rollout
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🧠 Collaborated closely with the agency to align on tone—welcoming, warm, and unmistakably Abingdon
The Final Result
Once the video was finished, we rolled it out across social media, YouTube, and other platforms—and the response was incredible.
Not only did the video capture the soul of Abingdon, but it also caught the attention of the creative community. It earned:
🏆 People’s Choice Award at the SWVA Addy Awards
🥈 Silver Addy from the NETN American Advertising Awards
It’s a proud moment for everyone involved—and a great example of what happens when local vision and creative execution come together.
Why This Matters
Producing destination content isn’t just about pretty visuals. It’s about understanding the story of a place, working with the right partners, and creating something that resonates with both locals and visitors.
Whether I’m working on a tourism video or a brand campaign through Chadeveryday, I bring that same hands-on, strategic energy to every project.
Want to Collaborate?
If you’re a tourism department, brand, or small business looking to tell your story in a fresh, authentic way—let’s chat. From creative direction to full-blown campaign strategy, I’m here to help.
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